Indian buy physical Gold as Diwali begins

India is one of the major Gold consumer in the world , especially during the Diwali celebrations where gold is offered as gift . As the major religious festival season of Diwali begins in India, the buying of gold and silver as gifts is a common practice. It is potentially a boom time for businesses across the board, with presents such as necklaces and bracelets traditionally bought and given to friends and family. But the recent dramatic increases in price of both metals is making it difficult for many Indians to be as generous as they might want to be. After hitting a high of $1,900 an ounce in early September, the price of gold has fallen to just above $1,500. European policymakers are struggling to resolve the region's debt crisis, and such fears would normally drive the price of gold higher. But with the commodity already at such lofty heights, many investors now feel the only really safe bet is cash itself, and hence the selling.